What is IQ?
Talk About A Different Way Of Doing Business
by Remar Sutton
A different objective: If you’ve followed this credit union’s history, you know that Educators’ objective is very different than the objective of most sellers of goods and services. That difference is summed up in one fact: At Educators, you don’t need negotiating skills to get the best price or the right product.
You don’t need negotiating skills. Think about it. At most places—whether you’re buying or financing a car or a home mortgage, or simply searching for information on the right refrigerator, the seller is always trying to make more money off you or sell you a product that may not be right for you. The entire selling system is based upon “working” you: getting the maximum benefit for the seller; not the maximum benefit for you.
Even the most honest sellers do this because their businesses depend upon maximizing profit on each sale, regardless of the consequences to the buyer. If you don’t know how to negotiate, you pay the most. If you don’t have unbiased information, you get the wrong product or service.
The Educators difference: A good credit union doesn’t think that way, and Educators is a very good credit union. Rather than looking for ways to maximize profit on each sale, we look for ways to help you spend less and spend wisely—the opposite approach of virtually every other business.
Why? Doing the right thing is always nice. But more importantly, this credit union thrives when its owners (you) prosper. We falter if you falter financially. It’s therefore in our best interest to help you be a wise consumer, whatever the product or service.
On May 1, Educators unveiled "IQ," our consumer education website.
- IQ is web-driven, and commercial free (how long has it been since you’ve been to a web page that didn’t try to sell you, or blind you with blinking and flashing ads?)
- IQ is all about straight answers and unbiased information.
- IQ will help you and your family make smarter decisions about products and services. We’ll even provide information on products and services we don’t sell.
Want to see what we mean? Take a few minutes and look through this site. And then tell us, isn’t this the type of consumer information you need?
More than ever, Educators is going to be your oasis from hype and pressure. I personally look forward to being a big part of that program!
Remar Sutton
Educators' Consumer Spokesperson
PS. Want to know more about me?